SHARGE Charger
The quietest way to notice time has passed, through a charger you bought a long time ago.
Year
2025
Scope
Video - Brand Narrative
Client
SHARGE
This is a 5-minute brand narrative for SHARGE, a manufacturer of stylish gadgets. This one is built around their 90W PD fast charger.
A simple, honestly kind of boring product. Most product films try to make things look enticing, while this one goes quiet on purpose.
The brief was about long-termism, the idea that this product just works, for years, without asking anything of you. So instead of showing off features, I made this reflective piece about not noticing something. About owning an object so unremarkable that you forget it's there, and what that says about time passing around it.
I wrote, shot, and edited the entire video by myself.
